How to Use Real Estate Signs Effectively

Getting the attention of potential buyers or sellers is one of the biggest challenges for real estate agents. With the amount of competition in Dallas, TX, you need to find creative ways to stand out.

For this reason, real estate agents rely on signage for help. Custom real estate signs are an effective way to capture the attention of your target audience.

Wherever you go, you are bound to see these signs along neighborhood streets and business districts. The bottom line is signage works. Real estate signposts help to:

Alert buyers that there are available properties around their area.
Inform interested buyers or sellers on how to contact you.
Establish your professionalism and credibility.

Not all signs are created equal, however. You may have hundreds of signs around your area. But it won’t do you any favors if they are not used the right way. (thewriteofyourlife.org)

Let’s look at how you can use signage effectively.

Make Your Real Estate Signs Legible

According to a study by the University of Cincinnati, legibility was found to be the most important characteristic of a sign. As signs are mainly used as communication tools, this makes a lot of sense. How can you convey a message if the receiver can’t read it?

As such, it’s crucial to keep legibility in mind when designing your unique real estate signs. Here are some tips:

Choose standard font styles instead of scripts. This ensures your signs are readable at first glance.
Keep details short and simple. Avoid overwhelming readers with too much information.

Choose Durable Materials

Because of the competition, you want to make sure your signs always create the right impression. Don’t lose potential business just because your signs look run down. As these signs are often outdoors, it’s crucial to choose the right materials.

Metal real estate signs are often a great choice for their professional appearance and durability.

Real Estate Sign Posts Should Include Relevant Information

Always keep in mind that people reading your signs are usually walking or driving by. This means you only have a few seconds to get your message across.

Make sure to only include important information on your signs. Typically, you want to include the status of the property, the name of the listing agent, and contact information.

Be Bold and Create Unique Real Estate Signs

You want your signs to stand out. Make them eye-catching through your use of colors and shapes. For instance, do an oval signboard instead of the usual rectangle or square shape.

Always keep your signs unique through branding. Include branding elements to set your sign apart.

Get the Best Custom Real Estate Signs Today

Be a key player in the real estate industry. Invest in signage that sets you apart from the competition today!

Here in Dallas, TX, Premier Signs & Graphics is the top choice when it comes to high-quality sign solutions. We offer a wide range of signs, from metal real estate signs, to sandwich boards, and more.