We immediately think of social media, a well-designed website, and advertisements when we think of a marketing strategy. While this is correct, we often disregard other aspects of marketing that are just as important, such as print and professionally made signage.
Signage is an important part of marketing any business, especially if you work in retail or hospitality. Your shop sign not only serves as a visual representation of your brand but also advertises your services to customers. But how do you know you’re picking the right signage company for your small business? Well, worry no more! Here are some pointers to think about when making your decision.
Things to Consider in Choosing a Custom Graphic Company in Dallas
· What Is Their Reputation?
When researching sign companies, take a look at their previous work as well as the types of customers they work with. The types and status of clients with whom a company has worked say a lot about the quality of their work and their overall reputation. You should also look for customer ratings and photos of previous work on platforms such as Google and Facebook.
· How Is Their Customer Service?
When working with a sign company, one of the first things you should look at is customer service. While it can be difficult to truly measure customer service before becoming a customer, paying attention to these minor details may give you an idea of what it would be like to be their customer. Again, checking out their reputation and what previous clients have to say may help answer your questions about their level of service.
· What Are the Services Offered?
Working with a one-stop sign company that has all of the capabilities you require changes the game. Consider capabilities such as sign installation and removal, electrical work, digital printing, routing and painting, and more. Inquiring specifically about graphic design services is also a good idea. Finding a one-stop sign company will ultimately save you time and money.
· Do They Process Permits?
Obtaining a permit for your sign can be a confusing and sometimes time-consuming process that a business owner usually does not have time to deal with. When looking for sign companies to work with, ask if they will handle the permitting process for you. And since they are industry experts, they can communicate directly with your municipality about the requirements and specifications of your sign.
· Do They Offer Multiple Quotes?
Often overlooked, you should obtain at least two quotes from reputable companies for your sign project. Going to one company for a quote is a viable option if you’ve built a relationship with them and believe they’ll give you a fair price. Not only will this potentially save you money, but you will also get a glimpse into each company’s customer service, providing you with more information to make the best decision.
Looking for the Best Custom Graphic Company in Dallas?
Do you still need to find the best sign shop in Dallas? Premier Signs & Graphics is the place to go. We can provide quick service without sacrificing quality, which distinguishes us from other local sign companies in the area. Our company offers different signage products that range from custom wall graphics to window graphics to vinyl graphics and more. Contact us today for more details.