Signage plays a key role in the success of any business. Signs can often serve as your business’s first impression with potential customers so it’s important to use them for establishing the presence of your business in Dallas, TX.
Business signs work. However, with our surroundings saturated with signage, how can we make sure that we make the most out of our signs?
One key to this is realizing that not all signs work the same way. Yes, it’s great to have almost any type of sign for your business. But to compete with different signs, it must be done right. This is where custom signs for businesses come in.
Types of Custom Signs That Work
When you want your signs to stand out, it’s important to tailor them to your brand. This is an effective way to help customers differentiate you from other brands. Straying away from cookie-cutter signs to focus on original and attractive designs is a great way to catch the eye of potential customers.
Here are different types of custom signs that you can use to make your business stand out:
- Storefront Signs
- Pylon Signs
- Custom LED Signs
- Window Graphics
- Lobby Signs
The use of custom signs is important to promote your business. Make it count through the following tips.
Add Graphics to Your Outdoor Custom Signs
Did you know that visual communication can be more efficient than text? According to an article by Thermopylae: Sciences + Technology, “In fact, the human brain processes image 60,000 times faster than text.” Don’t limit your signs to just letters and numbers. Adding an image or graphic can make your sign more distinct and memorable.
Some of the most popular brands in the world can be recognized just by the graphic on their logo. Think of Nike, Apple, Starbucks, and Target to name a few.
Illuminate Your Signs for Better Visibility
Humans are naturally attracted to light, so choosing an illuminated sign can garner more attention for your business. For instance, custom LED signs can keep your business visible 24 hours a day. This added visibility is a great way to help your business stand out.
Incorporate Branding into Your Custom Signs
One of the simplest ways to use customized signs to boost your business is branding. Incorporating branding elements into your signs instantly sets you apart from the competition. This helps convey your brand story and reinforce your brand for better recall.
Choose the Right Locations
You may have the best sign to champion your brand, but it won’t do you any good if nobody can see it. It’s crucial to choose spots that can get maximum exposure. Make sure that your outdoor custom signs are not hindered by any blockages like trees, posts, or other signs.
Invest in Custom Signs for Businesses
Standout signs are only possible with the help of experienced sign makers. Choose a sign company that understands your brand and the goals of your business.
Here in Dallas, TX, business owners continue to trust Premier Signs & Graphics for all their signage needs. We are a full-service sign company that designs, produces, and installs your signage needs.
Let us help your business stand out with premium custom signs today! Contact us and get a free consultation with our sign experts.