Logo of Premier Signs and Graphics Company in Dallas, TX

Creating a Cohesive Brand Identity: Consistency in Signage Design

Dimension Logo Of Onworks

Consistency is essential when it comes to building a great brand. A consistent brand identity not only helps people recognize and remember your business but also communicates your brand’s values and personality. Utilizing signage is one of the best methods to establish a unified corporate identity and stand out in the industry.

Custom signage is an effective tool for helping firms build a distinctive brand identity. It is an effective approach to communicate unique messaging to potential consumers to influence them to purchase from one business over another.  In this post, we’ll look at how to accomplish design consistency.

ELEMENTS TO CONSIDER FOR YOUR SIGN DESIGN

· LOGO

Your logo represents your business, so it should be included in all marketing, sales, and company materials. Your logo should accurately represent your business and appeal to your target market. The product material and website content should also feature any product logos you may have. A long-term goal is to have customers recognize your logo and associate it with your company name.

· COLOR PALETTE

A brand color scheme not only unifies your brand but makes it unique. Choose your primary brand color first, and then choose complimentary colors to highlight it. When in doubt, use a color wheel to determine contrasting colors.

· ICONS & IMAGES

Your brand should be consistent throughout all your marketing graphics, from the pictures and icons on your website to the signs in your office. If you want to utilize icons to highlight your business’s offerings, be sure to use your brand’s colors in these icons and to use the same icons on all your promotional items.

· SHAPES

By including exciting and unconventional shapes within your brand identity, you may become more relevant and memorable to your target audience. It also may bring your design together, if the shape is related to your business model. To generate a pattern or texture, utilize shapes that resemble the logo. For example, if the logo is a circular shape, try to integrate circular signage into your marketing strategy.

OTHER FACTORS TO CONSIDER

· CHOOSE THE RIGHT SIGNAGE

There are countless sign solutions to choose from, so finding the right one should not be difficult. Understand the intention of your signage, and then choose the sign that best accommodates it. Once you have determined the right type of sign, you will be able to customize it to express a unified brand identity through shape, color, graphics, and more.

· EMPHASIZE YOUR UNIQUE SELLING POINTS

Business signage allows you to not only advertise yourself but also to highlight the distinctive qualities that make you stand out from your competition. If you provide anything distinctive or different from what others offer, whether it’s faster delivery times or custom-made items, make sure to highlight it. Customers are more likely to pick you over everyone else if they see that you offer something unique to them.

· DUE DILIGENCE IS KEY

To ensure that your signs are long-lasting and create the greatest impression possible, utilize premium materials during production. Quality materials will guarantee that your signs’ messages are visible for longer periods of time and help avoid fading or minor damage from the weather or other outside influences. Similarly, you need to ensure the sign installation process is high-quality, so there are no maintenance issues that could’ve been avoided.

YOUR TRUSTED DALLAS GRAPHIC DESIGNERS AND SIGN FABRICATOR          

No other kind of advertising can compare to the high-quality professionalism offered by Premier Signs & Graphics. We deliver innovative, impactful signage so customers think of you first when they need the products or services you provide. Our team of sign specialists strive to create the best possible impression on customers, so we work closely with you to produce your perfect sign. Ready to get started today?