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Signs That Sell: Effective Advertising Techniques for Retail Businesses

Storefront Sign of Retail Business

As the old phrase goes, “first impressions last,” and your initial impression with new customers sets the tone for your future connection. As a retailer, you surely understand the importance of first impressions. The appearance of your shop from the outside may make or break whether someone walks in and becomes a paying customer. However, it is not only the front of your store that is significant; the interior is also crucial in maintaining the positive impression made outside of the business.

This is where retail signage comes into play. In terms of boosting traffic, increasing sales, and providing a great customer experience, having the appropriate signage in your business will make all the difference. In this article, we will delve into what retail signage is and the types that will give your business the “wow” factor.


Retail signage is the first experience your client has with your brand and, as such, it is critical to helping your business stand out from the crowd. Effective external retail signage attracts consumers to your business rather than a competitor’s, increases brand awareness and customer loyalty, and ultimately leads to increased revenue.

Retail signage also includes any visual sign that provides information, whether internal or external. It may be found in a variety of forms, from lit street signs to display cases in your business.



Exterior signage, arguably the most significant signage in your shop, draws potential consumers and helps sell your store to passersby. They must be memorable and large enough to grab customer attention near and far. They should complement your shop’s appearance and provide clear messaging about what you sell at your store. Examples include channel letters, awning signs, monument signs, and pylon signs, which each have their own unique set of advantages.


These include signs with specific messaging, such as “for sale,” “40% off select items,” or “check out our new fall line”.This type of sign can attract customers to make an impulsive purchase. Promotional signage may also be used to entice consumers into a business and direct them to the item you want to sell. Banners, category posters, clip strips, and pop-up displays are common examples.


Wayfinding signage, such as directional arrows and directories, assists clients in navigating your business efficiently. For example, they can point out where various product categories are placed at supermarkets or show customers where to find the checkout, public restrooms, and changing rooms.


Some businesses have additional details that customers would like to know about to have an elevated user experience. From membership cards to reward programs to social media platforms, informational signage showcases these offerings and encourages customers to join your community.


The role of a display varies depending on where it is positioned in the store and what role it plays in advertising. Exterior displays in store windows entice customers to walk through the front doors, while indoor displays serve as promotional advertising; while the difference is minor, outdoor signage advertises big-picture messaging, like promotions or new products, whereas indoor signage focuses on specific campaigns or products people should consider buying. Merchandising messaging should be brief and to the point, enabling the product to speak for itself.


Premier Signs & Graphics operates on the philosophy of exceeding expectations. We make sure your business is outfitted with the best signs, so consumers are intrigued and influenced to make purchases. We create signs and graphics that are unique to our clients’ ideas and requirements.

Contact us now, and our knowledgeable staff will gladly assist you with all of your signage needs.