Retail establishments, offices, and other public and commercial structures all have signage. While branding and advertising are significant for interior signage, wayfinding signs are also crucial. They directly impact the type of experience that customers and visitors have at your business. Not only do they help customers locate where they want to go, but they also support your customers’ experiences.
If you have functional and easily understood custom wayfinding signs, customers will feel more at ease in your building. They will also be instilled with a sense of empowerment since they won’t need to seek assistance to achieve their purpose. With the help of Premier Signs & Graphics, anyone will be able to walk through your front doors and navigate your business efficiently and effortlessly.
In this article, we will dive into what wayfinding signs are, what types you can choose from, and how to use them to your benefit.
WHAT IS DIRECTIONAL SIGNAGE?
As the name suggests, wayfinding signage helps individuals find their way around a building, institution, or other business location. Regardless of the size or complexity of the business, this signage should expertly navigate you through the building to find all necessary resources, from washrooms to exits to meeting rooms.
WHAT ARE THE TYPES OF DIRECTIONAL SIGNS?
· IDENTIFICATION SIGNS
The most typical kind of navigation signage is identification signage. Visitors see this sign when they arrive at their desired spot within your facility. If you are in a sizable structure, that contains multiple different businesses or groups, this signage would be quite helpful to confirm individuals are in the right place. Identification signals must be straightforward and well-organized to be quickly understood.
· INFORMATIONAL SIGNS
Informational signs are to be installed in public places like lobbies, waiting areas, and entrances where lots of people will see them. Their goal is to make sure everyone has the information needed to interact with the business. For example, ADA navigation signs are a nice illustration of this signage; everyone must be able to quickly understand the symbols and words used on these signs to guide their next steps.
· DIRECTIONAL SIGNS
Directional navigation makes it easy for customers and guests to get around. Whether with arrow signs or directories, this signage is strategically placed to make customers feel as though an unseen tour guide is directing them to their destination.
· REGULATORY SIGNS
The last kind of navigational signage you should use is regulatory signage. These notices are concerned with both visitor safety and potential liability. With the help of these signs, you can let visitors know what spaces are available and which are off-limits. You must make sure that your regulation signage is eye-catching and clear.
HOW TO CORRECTLY USE WAYFINDING SIGNS?
Wayfinding signs should be used to make your business user-friendly, both inside and out. While these signs should be aesthetically pleasing and consistent with other signage, their original intention is to be communicative and helpful. Think of how customers will interact with different areas of your business and install signs accordingly.
TRUSTED WAYFINDING SIGNAGE COMPANY IN DALLAS
Visit Premier Signs& Graphics to receive captivating, informative signage for your Dallas company. Retailers, restaurants, banks, and other organizations rely on us to deliver high-quality signage that will stand the test of time and attract customer attention. Give us a call to book a consultation, where one of our sign specialists will learn all about your business and how we can take your marketing strategy to the next level together.